As of 2020, the FTC has brought close to 30 cases against companies for violating COPPA, including YouTube. The FTC has the authority to issue regulations and enforce COPPA, and the commission has issued a laundry list of requirements for operators to comply with the law.ĬOPPA violations can result in up to $43,280 in civil penalties for each violation. What Is COPPA?ĬOPPA generally requires websites and apps to obtain verifiable parental consent before collecting personal information from children under the age of 13. The Federal Trade Commission views individual content creators, in addition to platforms like YouTube, as being subject to COPPA liability if an ad network collects personal information from viewers of that channel, such as through a review or subscription.Ĭontent creators should understand the scope of COPPA as applied to these common situations. Although they may not realize it, content creators may be collecting the personal information of their preteen viewers, and thus subjecting themselves to liability under the Children’s Online Privacy Protection Act ( COPPA). Unsurprisingly, these platforms collect viewers’ personal information, as do the service providers that facilitate viewer donations.Īdditionally, live streaming platforms allow content creators to interact with their viewers, making them feel more involved in the community. One popular draw for content creators to stream live from their channels is the ability to receive donations from fans in real time. In 2020, YouTube’s users watched 100 billion hours of gaming content, of which 10 billion hours were of YouTube Gaming live streams. The number of YouTube and Twitch channels devoted exclusively to streaming popular video games continues to rise.
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